Integrations

MoveUpMark integrations for your leads and conversations

MoveUpMark connects to the places your leads and conversations already are. There are three integrations, and each one is listed below with what it does, how it is connected and what you need on your side. For anything else, there are webhooks in and out.

How an integration is connected

  1. Open Settings

    Ad lead sources are under Settings, then Integrations. WhatsApp has its own tab in Settings.

  2. Choose what to connect

    Each integration has its own card showing whether it is connected.

  3. Follow its setup

    Each one is set up differently, because Meta, Google and WhatsApp each work differently. The pages linked below give the exact steps.

  4. Leads and messages arrive

    From then on, new leads and messages reach your CRM without anyone copying them across.

Meta Lead Ads

Receives submissions from your Facebook and Instagram Lead Ads Instant Forms as leads in your CRM. You choose which Pages send leads and map each form's questions to CRM fields.

  • Connected from Settings, under Integrations
  • Needs access to the Facebook Page that runs your lead ads
  • Can start a workflow when a form is submitted

Google Ads lead forms

Receives leads from your Google Ads lead form assets through a webhook. You copy a webhook address and a key from MoveUpMark into the lead form in Google Ads.

  • Set up in two places: MoveUpMark and Google Ads
  • No Google sign-in from MoveUpMark, and no access to your campaigns
  • Can start a workflow when a form is submitted

WhatsApp Business Platform

Connects your own WhatsApp Business Platform number, so messages to and from it appear in a shared inbox. It is what the AI agents, your templates and your campaigns run on.

  • You bring the number, on your own WhatsApp Business account with Meta
  • It is the Business Platform (Cloud API), not the WhatsApp Business phone app
  • First messages and campaigns need templates approved by Meta

Webhooks, in and out

For a system that is not listed here, workflows have two webhook pieces. An inbound webhook lets another system start a workflow in MoveUpMark, and a webhook action lets a workflow send data to another system.

CSV import

Not an integration in the live sense, but the way to bring in the leads you already have. Upload a CSV of contacts and check which columns will be read and which rows will be skipped before anything is saved.

What you need on your side

  • Permission to manage integrations in your MoveUpMark account.
  • For Meta Lead Ads: access to your Facebook Page, and Connect with Facebook enabled on your MoveUpMark account. If you do not see it, contact support.
  • For Google Ads: a lead form asset and access to its Lead delivery settings.
  • For WhatsApp: a WhatsApp Business Platform number and its connection details from Meta.

Questions and answers

Which integrations does MoveUpMark have?
Three: Meta Lead Ads, Google Ads lead forms and the WhatsApp Business Platform. Workflows can also receive and send webhooks, and contacts can be imported from CSV.
Can I connect a tool that is not on this list?
If that tool can send or receive a webhook, yes, through a workflow. There is no built-in connection for other products.
Who in my team can set up an integration?
Someone whose role includes permission to manage integration settings. Admins have it by default.
Are the integrations connected in the same way?
No. Meta Lead Ads is connected from the Integrations screen, Google Ads uses a webhook address and key that you paste into Google Ads, and WhatsApp uses the connection details of your Business Platform number.
What happens to a lead once an integration delivers it?
It becomes a lead and a contact in your CRM with its source recorded, and it can start a workflow.
Can I disconnect an integration later?
Yes. Disconnecting stops new leads or messages arriving through it. What has already been received stays in your CRM.

Connect your first lead source

Start a trial and connect the form or number your leads already come through.