Send Facebook and Instagram Lead Ads straight into your CRM
A Lead Ads form collects the lead inside Facebook or Instagram, and then it sits in Meta until someone downloads it. This integration delivers each submission to MoveUpMark as it happens, as a lead your team and your workflows can act on.
In MoveUpMark, go to Settings, then Integrations, and choose Meta Lead Ads.
2
Connect with Facebook
Where Connect with Facebook is available on your account, log in with the Facebook account that manages your Page and approve the access it asks for. If it is not available on your account yet, our team will help you connect your Page.
3
Choose your Pages
Turn on each Page whose lead forms you want. Only the Pages you turn on send leads.
4
Map the form questions
For each Instant Form, choose which CRM field each question is saved into.
What happens when someone submits a form
Once a Page is turned on, each new submission is processed automatically.
A lead is created in your CRM with Meta recorded as its source
The answers are saved into the CRM fields you mapped
A repeat submission from the same phone number does not create a second lead
A conversation and an opportunity are set up for the lead
Any workflow that starts on "Facebook lead form submitted" begins
Field mapping you control
Lead forms differ. MoveUpMark reads the questions each of your Instant Forms actually asks and lets you map every one to a CRM field. A question you leave unmapped is ignored, not treated as an error.
Facebook lead automation that starts with the lead
Capturing the lead is half of it. Pair this integration with a workflow to assign an owner, send an approved WhatsApp template and schedule the follow-up when the lead arrives.
The integration shows whether the Facebook connection is healthy. If Facebook access expires or is withdrawn, it tells you that it needs reconnecting. You can turn individual Pages off, or disconnect the whole Facebook connection.
Before you connect
A Facebook account with access to the Facebook Page that runs your lead ads.
Lead Ads using Instant Forms on that Page. Forms on Instagram placements are included.
Permission to manage integrations in your MoveUpMark account.
Connect with Facebook enabled on your MoveUpMark account. If you do not see it, contact support.
To message leads on WhatsApp afterwards: a connected WhatsApp Business Platform number and an approved template.
Questions and answers
Does it work for Instagram lead ads?
Yes. Lead Ads Instant Forms shown on Facebook and Instagram are both delivered, because they belong to the same Page.
Do I need a developer to set it up?
Usually not. Where Connect with Facebook is available on your account, you log in, choose your Pages and map the form questions. Otherwise, contact us and we will help you connect your Page.
Which leads are delivered?
Submissions made after you turn a Page on are delivered automatically as they happen.
What if my form has custom questions?
Each question on the form can be mapped to a CRM field. Questions you do not map are ignored.
Can I connect more than one Page?
Yes. You choose which of your Pages are turned on.
What happens if the same person fills in two forms?
A second submission with the same phone number does not create a second lead. When a form has no phone number, the email address is used to match.
